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Month: July 2017

Branding Yourself for Business and Profit

Branding yourself is very similar to how you brand a product.  The goal of branding is to differentiate the product (you) among all of the other products in the marketplace in order to achieve your business objectives and goals.  Defining the product brand, attributes and market position must encompass all aspects of the brand when you are branding yourself.  That is to say, if you want to brand yourself – you can’t just brand little pieces of what you share with others.  You must be totally committed to convey the attributes intended for the brand to be successful. The...

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